New Zealand is home to a vibrant tech industry and a rapidly growing public relations (PR) industry. With incredible potential for collaboration between the two industries, the country is poised to benefit from the synergies between the two. This article examines the potential for collaboration between the two industries, and how this collaboration can bring advantages for businesses in New Zealand.
Overview of the New Zealand tech and PR industries
New Zealand has long been a leader in the field of technology, boasting an abundance of innovative companies, start-ups, and entrepreneurs. The tech industry employs thousands of people through various niches, including software development, programming, IT, computing, artificial intelligence, web development, and game development. In 2019, the tech industry in New Zealand brought in $10.2 billion in revenue, making it one of the most significant contributors to the economy.
At the same time, the PR industry is booming in New Zealand. PR professionals specialise in building and maintaining relationships with the public, using a variety of tools and tactics. With the emergence of digital media and the power of social channels, PR professionals are increasingly playing an essential role in the success of New Zealand businesses. The PR industry is estimated to be worth $3.2 billion.
Benefits of collaboration between the two industries
The potential for collaboration between the tech and PR industries is immense. Working together, professionals from both industries can bring about a variety of benefits for businesses in New Zealand. These include:
- Leveraging tech to amplify PR efforts: PR professionals can use technology to optimise their campaigns, target specific audiences, and measure results.
- Improving customer experience: Combining tech and PR strategies can help businesses create better customer experiences through personalisation, automation and enhanced customer service.
- Integrated marketing strategies: Collaborating between tech and PR makes it possible to create a unified approach to marketing. Strategies can be tailored to specific audiences and have greater reach and impact.
Promising collaborations between tech and PR in New Zealand
New Zealand’s tech and PR industries are already embarking on productive collaborations. In recent years, PR firms have started to incorporate advanced technology into their campaigns and strategies. For example, Fuse Communications partnered with Microsoft to use artificial intelligence-driven data insights to ensure that campaigns are more effective and tailored to specific audiences. This approach has resulted in an increase in ROI and visibility for their clients.
Meanwhile, the Herald Technology group has teamed up with PR firm Thompson McNeill to create an integrated marketing approach. This strategy uses technology to deliver customised messages, analyse customer data, and recommend new solutions to their clients. The results have been impressive, with Thompson McNeill reporting a more than 10% increase in client visibility, as well as more profitable engagements.
Conclusion
The potential for collaboration between New Zealand’s tech and PR industries is clear. By leveraging the latest technologies and proven PR tactics, businesses can reap the benefits of targeted campaigns and enhanced customer experience. With more and more firms embracing this integrated approach, New Zealand can look forward to even more success for the tech and PR sectors in the future.